Somewhere between TikTok dance challenges and artificial intelligence writing half the internet, a lot of marketers started wondering if good old-fashioned psychological triggers had lost their punch. Spoiler alert: they haven’t. Despite all the shiny new tools and platforms, three core motivators still dominate the digital landscape like the holy trinity of consumer manipulation—uh, I...
Every few months, some social media guru comes along and declares, “Blogging is dead.” Then they drop a TikTok of themselves pointing at floating text bubbles like they just solved world hunger. Meanwhile, Google’s still over here quietly rewarding long, well-written blog content like it’s handing out king cake at a Mardi Gras parade. Let’s...
Let me guess—you’re a business owner juggling 19 hats, trying to sell your product, answer the phone, keep your employees sane, and occasionally remember to feed yourself. Somewhere in that madness, someone told you to “focus on marketing.” So you did what most people do. You hired a freelancer to build your website. Then you...
Let’s talk about color. Not in a Bob Ross, “happy little tree” kind of way—but in the way that makes your brand stick in someone’s head like the chorus of a bad pop song. If you’re in business and still picking colors like you’re painting your first apartment in college, it might be time to...
Let’s talk about something that gets thrown around in marketing conversations like beads at Mardi Gras: the funnel. You’ve probably heard it before—awareness, interest, decision, action. Sounds like a romance novel, but it’s actually how businesses get strangers to hand over money. Most folks explain the marketing funnel like it’s some cold, mechanical system—clicks, conversions,...
By Brett Thomas, Owner of Jambalaya Marketing, New Orleans, LA Let’s get one thing straight: people do not make decisions based purely on logic. If they did, nobody would ever order a second dessert, buy a $30 candle, or own more pairs of sneakers than they have feet. The truth is, humans are emotional creatures....
Let’s talk about ROI. That’s Return on Investment, not “Really Overwhelming Information” (though some days, it feels that way). If you’ve ever thrown money into digital advertising and prayed to the Google gods for a miracle, this blog is for you. Because marketing without understanding ROI is like cooking a gumbo without tasting it—you might end...
Let’s cut to the chase—if a business doesn’t have a Google Business Profile, it’s basically hiding from the very people trying to find it. In 2025, showing up in a local search is more important than showing up on time to a crawfish boil. And in both cases, being late (or invisible) means going hungry....
There’s something oddly charming about the door-to-door salesman from the 1950s. You know the type—shiny shoes, clipboard in hand, and a script as tight as a drumline. Fast forward to today, and try knocking on someone’s door during dinner. At best, you’ll get a forced smile. At worst? Someone’s German shepherd is already halfway down...
Let’s clear something up right now: SEO and SEM are not twin brothers. They don’t share a toothbrush. They’re not even close cousins. They’re more like the tortoise and the hare—both headed toward the same finish line, but with wildly different approaches, personalities, and caffeine habits. As the owner of Jambalaya Marketing, I’ve spent more...
Hey y’all, Brett Thomas here, your chief marketing maestro at Jambalaya Marketing. Imagine strolling through the French Quarter, where the melodies from brass bands flow from one street to the next, creating a seamless musical journey. Now, let’s transpose that harmony to marketing, where omnichannel strategies ensure your message sings clearly across every platform. That’s...
In the digital age, word-of-mouth has transcended the boundaries of neighborhoods and coffee shop conversations. Today, it echoes globally through user reviews. Hi, I’m Brett Thomas, the proud New Orleanian leading Jambalaya Marketing, and I’m here to talk about turning local chatter into an orchestra of advocacy for your brand. Here in the Crescent City,...
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