What is ASMR?

Latest trend or proven technique? In any case, ASMR in advertising is here to stay.
What Is ASMR?

ASMR (Autonomous Sensory Meridian Response) refers to the euphoric tingling sensation people feel in response to certain visuals and sounds. The tingling often begins in the head, shoulders, or spine before spreading to other areas of the body, ultimately creating a blissful sense of relaxation. ASMR triggers vary and are individualized to the person, but they often involve slow, repetitive, or ordinary activities like hair brushing, folding towels, whispering, or finger tapping.

The term ASMR also comes from a surprisingly ordinary origin: a Facebook group. A woman named Jennifer Allen coined the term in 2010 when she started a Facebook group to find other people like her who felt these sensations.

Examples Of ASMR
ASMR In Advertising

If you have not heard of ASMR until now, it’s time to join the club. Many brands have developed their own ASMR ads to attract customers. Here are some examples:

Michelob ULTRA Pure Gold Super Bowl 2019

The Michelob ULTRA Pure Gold Super Bowl 2019 campaign is a compelling example of ASMR in action. The ad features actress Zoe Kravitz, daughter of Lisa Bonet and Lenny Kravitz.

Prepare your senses for a Lindt Excellence ASMR experience. Sense the Excellence.

Coke Zero ASMR Commercial


ASMR is only one of many techniques available to advertisers to elicit a FEELING from their marketing campaigns.  Contact Jambalaya Marketing today and schedule a free consultation to explore how the creative use of ASMR could set your brand apart.

Brett Thomas,
Jambalaya Marketing