Search Engine Marketing

The Jambalaya team is a diverse network of consultants who specialize in inventively capturing your target audience's attention.

New Orleans Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

At Jambalaya Marketing, search engine marketing could possibly be a major consideration. If your web site is not currently listed on page one of the search engines, you may need to consider an SEM strategy.

Organic SEO does not happen overnight. It can sometimes take months for an organic SEO campaign to reap the fruits of it’s labor – that is where SEM can really shine.

Search Engine Marketing vs SEO 

SEO and SEM: what’s the difference?

Until a few years ago, search engine optimization (SEO) used to fall under the umbrella term “search engine marketing,” but both have become so complex that SEM and SEO now exist as two different (but closely related) entities.

Search engine optimization focuses on improving your site in order to increase your organic search engine rankings. SEO primarily hinges on placing keywords tactically throughout the site, link building, establishing domain authority and using meta data that’s crawlable by Google’s spiders.

With search engine marketing (SEM), on the other hand, you pay to play on the SERPs. Essentially, you pay to show your ads to users who are actively searching for the keywords you’re targeting. You don’t need a high site authority in order to be able to show up on the first page of Google when you’re willing to pay for it.

If your company requires a professional, 20 year veteran SEM expert, Jambalaya Marketing would love to work with you. Give us a call at 504-875-5036