Let’s talk about something that gets thrown around in marketing conversations like beads at Mardi Gras: the funnel. You’ve probably heard it before—awareness, interest, decision, action. Sounds like a romance novel, but it’s actually how businesses get strangers to hand over money. Most folks explain the marketing funnel like it’s some cold, mechanical system—clicks, conversions,...
By Brett Thomas, Owner of Jambalaya Marketing, New Orleans, LA Let’s get one thing straight: people do not make decisions based purely on logic. If they did, nobody would ever order a second dessert, buy a $30 candle, or own more pairs of sneakers than they have feet. The truth is, humans are emotional creatures....
Let’s talk about ROI. That’s Return on Investment, not “Really Overwhelming Information” (though some days, it feels that way). If you’ve ever thrown money into digital advertising and prayed to the Google gods for a miracle, this blog is for you. Because marketing without understanding ROI is like cooking a gumbo without tasting it—you might end...
There’s something oddly charming about the door-to-door salesman from the 1950s. You know the type—shiny shoes, clipboard in hand, and a script as tight as a drumline. Fast forward to today, and try knocking on someone’s door during dinner. At best, you’ll get a forced smile. At worst? Someone’s German shepherd is already halfway down...
Hey y’all, Brett Thomas here, your chief marketing maestro at Jambalaya Marketing. Imagine strolling through the French Quarter, where the melodies from brass bands flow from one street to the next, creating a seamless musical journey. Now, let’s transpose that harmony to marketing, where omnichannel strategies ensure your message sings clearly across every platform. That’s...
In the digital age, word-of-mouth has transcended the boundaries of neighborhoods and coffee shop conversations. Today, it echoes globally through user reviews. Hi, I’m Brett Thomas, the proud New Orleanian leading Jambalaya Marketing, and I’m here to talk about turning local chatter into an orchestra of advocacy for your brand. Here in the Crescent City,...
In the city that never sleeps on innovation, where the spirit of the Crescent City fuels progress and passion, there lies a golden opportunity for B2B companies to carve out their niche through content marketing. Hi, I’m Brett Thomas, the heart and soul behind Jambalaya Marketing, and I’m here to unfold the story of how...
Well, hello there, business virtuosos and LinkedIn connoisseurs! It’s Brett Thomas from Jambalaya Marketing, here to unfold the map to the treasure trove of LinkedIn marketing. Let’s navigate these professional waters together and craft a B2B strategy as standout as a jazz solo in the French Quarter. Why LinkedIn? Why B2B? In the world of...
In the heart of New Orleans, where every beat and note tells a story, brands have an opportunity to play a melody that resonates with more than just the ears—it touches the soul. I’m Brett Thomas, the captain steering the Jambalaya Marketing ship, and today I want to talk about a rhythm that’s catching on...
Welcome to the bustling intersection of digital convenience and sensory-rich physical stores, where the harmonious blend of e-commerce and brick-and-mortar retail creates an irresistible symphony for the senses. I’m Brett Thomas, your maestro at Jambalaya Marketing, and today, we’re diving into the art of fusing online and offline worlds to craft shopping experiences that resonate...
Hey there, digital dynamos and mobile maestros! Brett Thomas here, tuning in from Jambalaya Marketing, nestled in the ever-pulsing heart of New Orleans. In a world where your smartphone is more of a lifeline than a gadget, let’s chat about a topic that’s as hot as a bowl of Cajun crawfish: Mastering Mobile-First Advertising Strategies....
Good day, trailblazers of the ad world! Brett Thomas here, the captain of the Jambalaya Marketing crew, sailing the ever-changing seas of advertising technology. As we cruise into 2023, let me be your lighthouse, illuminating the advancements in ad tech that are reshaping our industry. A Glimpse Into the Ad Tech Cauldron In the bewitching...
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