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Understanding SEO vs. SEM (Without Losing Your Mind)

Let’s clear something up right now: SEO and SEM are not twin brothers. They don’t share a toothbrush. They’re not even close cousins. They’re more like the tortoise and the hare—both headed toward the same finish line, but with wildly different approaches, personalities, and caffeine habits. As the owner of Jambalaya Marketing, I’ve spent more...

The Seamless Serenade: Orchestrating Omnichannel Marketing Harmony

Hey y’all, Brett Thomas here, your chief marketing maestro at Jambalaya Marketing. Imagine strolling through the French Quarter, where the melodies from brass bands flow from one street to the next, creating a seamless musical journey. Now, let’s transpose that harmony to marketing, where omnichannel strategies ensure your message sings clearly across every platform. That’s...

Local Voices, Global Echoes: Amplifying Impact with User Reviews

In the digital age, word-of-mouth has transcended the boundaries of neighborhoods and coffee shop conversations. Today, it echoes globally through user reviews. Hi, I’m Brett Thomas, the proud New Orleanian leading Jambalaya Marketing, and I’m here to talk about turning local chatter into an orchestra of advocacy for your brand. Here in the Crescent City,...

From Their Stories to Our Streets: Unveiling the Treasure of UGC

Hey there, community curators and storytelling aficionados! Brett Thomas here, your friendly neighborhood marketer at Jambalaya Marketing, right where the Mississippi meets the muse of creativity. Today, let’s talk about a kind of alchemy that turns your customers’ experiences into pure marketing gold: User-Generated Content (UGC). The Heart of UGC: Authenticity In the bustling digital...

LinkedIn Mastery: Brewing a B2B Strategy That Shines

Well, hello there, business virtuosos and LinkedIn connoisseurs! It’s Brett Thomas from Jambalaya Marketing, here to unfold the map to the treasure trove of LinkedIn marketing. Let’s navigate these professional waters together and craft a B2B strategy as standout as a jazz solo in the French Quarter. Why LinkedIn? Why B2B? In the world of...

Augmented Reality: Revolutionizing Retail in New Orleans

Howdy, tech enthusiasts and retail revolutionaries! Brett Thomas here from Jambalaya Marketing, nestled in the heart of New Orleans – a city as rich in innovation as it is in history. Today, I’m jazzed to talk about a topic that’s reshaping the retail landscape: Augmented Reality (AR) in online shopping. The Magic of Augmented Reality...

Syncing the Retail Rhythm: Perfecting the E-Commerce and In-Store Ensemble

Welcome to the bustling intersection of digital convenience and sensory-rich physical stores, where the harmonious blend of e-commerce and brick-and-mortar retail creates an irresistible symphony for the senses. I’m Brett Thomas, your maestro at Jambalaya Marketing, and today, we’re diving into the art of fusing online and offline worlds to craft shopping experiences that resonate...