There is an old saying that people should not judge a book by its cover. That sounds nice. Very polite. Very inspirational. Also, not remotely how human beings behave on the internet. Online, people absolutely judge the book by the cover. Then they judge the cover by the lighting. Then they judge the lighting by...

By Brett Thomas, owner of Jambalaya Marketing in New Orleans Most people do not wake up in the morning hoping to see another advertisement. Nobody rolls out of bed thinking, “Boy, I sure hope somebody interrupts my coffee with a banner ad about commercial roofing.” That is the challenge businesses face today. Attention is harder to get...

There was a time when media buying felt a lot like throwing beads off a Mardi Gras float and hoping somebody important caught one. Billboards went up… radio spots aired… TV commercials ran during something that “felt right”… and then came the waiting game. Phones either rang… or they didn’t. That approach still exists in...

There’s a belief floating around in marketing that if content is strong enough, it will find its audience. That sounds nice. It also sounds like something that works about half the time. The other half usually comes down to timing. Campaign timing is one of those things that doesn’t get much credit when it works...

There’s a common belief that great content wins every time. Write something good, post something interesting, launch a campaign that makes sense… and the results should follow. That sounds good on paper. In reality, timing can make or break the whole thing. Campaign timing is one of those factors that doesn’t get much attention until...

There is a moment that happens on a lot of business websites. A visitor lands on the homepage, clicks a few links, gets confused, and quietly disappears into the internet abyss… never to be seen again. That same moment is happening with search engines too. Except instead of leaving quietly, they just don’t rank the...

There was a time when digital marketing meant throwing a few ads into the internet, crossing fingers, and checking results like a guy checking a slot machine in Biloxi. Pull the lever… maybe something good happens. Those days are fading. Artificial intelligence has stepped into marketing like a hyper-focused analyst who never sleeps, never gets...

Anyone who has ever tried to learn the guitar knows an important truth. Practicing once every six months does not produce much progress. Playing a little bit every day, even for a short time, eventually produces real results. Content creation works almost exactly the same way. Many businesses treat content like a New Year’s resolution....

Every few years, someone confidently declares press release marketing dead. The announcement usually arrives with great enthusiasm. “Press releases are outdated.” “Nobody reads them anymore.” “Social media replaced them.” “Artificial intelligence will replace everything.” And yet… press releases keep showing up everywhere. Search results. News websites. Industry blogs. Business announcements. Company updates. Government statements. Somehow...

Let’s be honest. The average person scrolls like they’re training for the Olympics. Thumb in peak condition. Attention span hovering somewhere between an espresso shot and a goldfish with Wi-Fi. In 2026, advertising has one job and one job only: earn the pause. Not a polite pause. A real one. That micro-second when someone’s brain...

There is a very specific moment that happens in small business life. It is late. The office is quiet. Coffee has been reheated twice. A social media post is underperforming. The solution feels obvious: hit the “boost” button and hope something magical happens. That is not a digital marketing plan. Running a business in New...

There was a time when a press release meant faxing something to a newsroom and hoping someone cared. That era is gone. In 2026, a press release is not a hopeful shout into the void. It is structured digital infrastructure. Yes, infrastructure. Not glamorous. Not flashy. But powerful. Most local businesses think visibility comes from...