By Brett Thomas, Owner of Jambalaya Marketing, New Orleans, LA Let’s get one thing straight: people do not make decisions based purely on logic. If they did, nobody would ever order a second dessert, buy a $30 candle, or own more pairs of sneakers than they have feet. The truth is, humans are emotional creatures....
Let’s talk about ROI. That’s Return on Investment, not “Really Overwhelming Information” (though some days, it feels that way). If you’ve ever thrown money into digital advertising and prayed to the Google gods for a miracle, this blog is for you. Because marketing without understanding ROI is like cooking a gumbo without tasting it—you might end...
Let’s cut to the chase—if a business doesn’t have a Google Business Profile, it’s basically hiding from the very people trying to find it. In 2025, showing up in a local search is more important than showing up on time to a crawfish boil. And in both cases, being late (or invisible) means going hungry....
There’s something oddly charming about the door-to-door salesman from the 1950s. You know the type—shiny shoes, clipboard in hand, and a script as tight as a drumline. Fast forward to today, and try knocking on someone’s door during dinner. At best, you’ll get a forced smile. At worst? Someone’s German shepherd is already halfway down...
Let’s clear something up right now: SEO and SEM are not twin brothers. They don’t share a toothbrush. They’re not even close cousins. They’re more like the tortoise and the hare—both headed toward the same finish line, but with wildly different approaches, personalities, and caffeine habits. As the owner of Jambalaya Marketing, I’ve spent more...
Hey y’all, Brett Thomas here, your chief marketing maestro at Jambalaya Marketing. Imagine strolling through the French Quarter, where the melodies from brass bands flow from one street to the next, creating a seamless musical journey. Now, let’s transpose that harmony to marketing, where omnichannel strategies ensure your message sings clearly across every platform. That’s...
In the digital age, word-of-mouth has transcended the boundaries of neighborhoods and coffee shop conversations. Today, it echoes globally through user reviews. Hi, I’m Brett Thomas, the proud New Orleanian leading Jambalaya Marketing, and I’m here to talk about turning local chatter into an orchestra of advocacy for your brand. Here in the Crescent City,...
Hey there, community curators and storytelling aficionados! Brett Thomas here, your friendly neighborhood marketer at Jambalaya Marketing, right where the Mississippi meets the muse of creativity. Today, let’s talk about a kind of alchemy that turns your customers’ experiences into pure marketing gold: User-Generated Content (UGC). The Heart of UGC: Authenticity In the bustling digital...
In the city that never sleeps on innovation, where the spirit of the Crescent City fuels progress and passion, there lies a golden opportunity for B2B companies to carve out their niche through content marketing. Hi, I’m Brett Thomas, the heart and soul behind Jambalaya Marketing, and I’m here to unfold the story of how...
Well, hello there, business virtuosos and LinkedIn connoisseurs! It’s Brett Thomas from Jambalaya Marketing, here to unfold the map to the treasure trove of LinkedIn marketing. Let’s navigate these professional waters together and craft a B2B strategy as standout as a jazz solo in the French Quarter. Why LinkedIn? Why B2B? In the world of...
As the sun sets on the banks of the Mississippi, casting a golden hue over the vibrant city of New Orleans, our thoughts at Jambalaya Marketing turn to reflection and forward-thinking. I’m Brett Thomas, and I’ve always believed that brands, like the people of this great city, have stories that can inspire change. As we...
In the heart of New Orleans, where every beat and note tells a story, brands have an opportunity to play a melody that resonates with more than just the ears—it touches the soul. I’m Brett Thomas, the captain steering the Jambalaya Marketing ship, and today I want to talk about a rhythm that’s catching on...
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