If Mardi Gras had a personality, it would be loud, unbothered by schedules, and completely unimpressed by last-minute planning. Unfortunately, a surprising number of local tourism businesses try to market Mardi Gras exactly the opposite way… late, vague, and hoping for the best. In 2026, that approach usually ends with a website wondering why traffic...

Marketing looks simple from the outside. Someone clicks something. A phone rings. A sale happens. Easy. Except anyone who has actually watched the process unfold knows there’s a whole lot of chaos packed into that tiny moment between click and customer. That space is where most businesses either grow… or quietly wonder why the phone...

Marketing used to feel like a family reunion where nobody told anyone the theme. The website wore one outfit. Social media wore another. Advertising showed up dressed like it was going to a different party. Press releases talked about a version of the business nobody else recognized. Everyone was technically related … but nobody was...

Micro-moments sound small. Innocent. Harmless. Like something that belongs in a yoga class or a self-help book. In marketing, micro-moments are the split seconds where people decide whether something is interesting, useful, or absolutely not worth another breath. And those tiny moments now control almost every purchase on the planet. A micro-moment happens when someone...

Digital marketing mistakes are everywhere. After doing this work in New Orleans long enough, spotting them has become a reflex… like noticing a pothole before the car hits it. Some mistakes are obvious. Others hide quietly in the background, doing slow damage while everyone assumes things are “fine.” Here are ten of the most common...

Restaurants have one job that never changes… get people to show up hungry and leave happy. Everything else is just support staff for that mission. Over the years working with restaurants around New Orleans, one thing becomes obvious pretty quickly. When reservations slow down, it is rarely because the food suddenly got bad. More often,...

I have spent enough years watching search results behave strangely to accept one universal truth. Google does not think like people do. It thinks like a librarian with a caffeine habit and a deep distrust of anyone talking only about themselves. That is where the difference between blog content and news signals starts to make...

At some point, digital search stopped being impressed by perfectly polished, vaguely informed content written from nowhere in particular. Search platforms grew up. They started asking better questions. Not just what is being said, but who is saying it, where that knowledge comes from, and whether it actually makes sense in the real world. That...

Mobile-first marketing. It sounds like another trendy phrase cooked up in a boardroom somewhere between an over-sweet latte and a PowerPoint nobody wanted to see. But the truth is simple: the world has become a giant scrolling machine. Every single day, people wander around New Orleans tapping screens, bumping into tourists, checking menus, answering messages,...

Local SEO is one of those phrases that sounds fancier than it actually is. Folks hear it and picture a room full of computer geniuses whispering to Google in code, summoning listings out of thin air. In reality, Local SEO is just Google trying to figure out who is close by, who does what, and...

By Brett Thomas, Owner of Jambalaya Marketing in New Orleans, Louisiana Some people think press releases are something only the giant corporations use. You know… the ones with skyscraper offices, neon-lit boardrooms, and enough budget to buy a small island in the Caribbean just to host a quarterly meeting. But here’s the funny thing about...

Branding has always reminded me of cooking gumbo. You start with basic ingredients, mix them together with intention, and hope you don’t burn the roux. But at some point, if the flavor isn’t landing, you have to make a decision: keep things bland or add some spice. In marketing, spice isn’t cayenne… it’s personality, flavor,...