Restaurants have one job that never changes… get people to show up hungry and leave happy. Everything else is just support staff for that mission. Over the years working with restaurants around New Orleans, one thing becomes obvious pretty quickly. When reservations slow down, it is rarely because the food suddenly got bad. More often,...

I have spent enough years watching search results behave strangely to accept one universal truth. Google does not think like people do. It thinks like a librarian with a caffeine habit and a deep distrust of anyone talking only about themselves. That is where the difference between blog content and news signals starts to make...

At some point, digital search stopped being impressed by perfectly polished, vaguely informed content written from nowhere in particular. Search platforms grew up. They started asking better questions. Not just what is being said, but who is saying it, where that knowledge comes from, and whether it actually makes sense in the real world. That...

Mobile-first marketing. It sounds like another trendy phrase cooked up in a boardroom somewhere between an over-sweet latte and a PowerPoint nobody wanted to see. But the truth is simple: the world has become a giant scrolling machine. Every single day, people wander around New Orleans tapping screens, bumping into tourists, checking menus, answering messages,...

Local SEO is one of those phrases that sounds fancier than it actually is. Folks hear it and picture a room full of computer geniuses whispering to Google in code, summoning listings out of thin air. In reality, Local SEO is just Google trying to figure out who is close by, who does what, and...

By Brett Thomas, Owner of Jambalaya Marketing in New Orleans, Louisiana Some people think press releases are something only the giant corporations use. You know… the ones with skyscraper offices, neon-lit boardrooms, and enough budget to buy a small island in the Caribbean just to host a quarterly meeting. But here’s the funny thing about...

Branding has always reminded me of cooking gumbo. You start with basic ingredients, mix them together with intention, and hope you don’t burn the roux. But at some point, if the flavor isn’t landing, you have to make a decision: keep things bland or add some spice. In marketing, spice isn’t cayenne… it’s personality, flavor,...

There’s an old saying in New Orleans: “If people aren’t talking about you, you probably haven’t done anything worth talking about.” The same logic applies to marketing. In 2025, with everyone’s attention span roughly the length of a TikTok clip, the only way an ad survives is if it sparks a conversation. And not just any conversation—the...

By Brett Thomas, Owner of Jambalaya Marketing – New Orleans, Louisiana   Let’s face it—artificial intelligence has officially taken over the internet like Mardi Gras beads in a live oak tree. Everywhere you look, there’s a chatbot explaining things, a virtual assistant making decisions, and an algorithm judging your website like a contestant on a...

Somewhere along the way, between dial-up internet and TikTok, humanity’s attention span packed its bags and left the building. Scientists say the average human now has a shorter attention span than a goldfish, and honestly, the goldfish seems to be doing just fine. In today’s digital world, a brand has about three seconds to grab...

By Brett Thomas, Owner of Jambalaya Marketing – New Orleans, Louisiana Color has a way of influencing people long before logic ever kicks in. It’s the reason a bright red “SALE” sign can make someone spend money they didn’t plan to, or why a cool blue finance ad makes them feel like their 401(k) is...

By Brett Thomas, Owner of Jambalaya Marketing – New Orleans, Louisiana   There’s a big difference between having followers and having customers. A lot of businesses have a social media page full of likes, hearts, and “” emojis—but their cash register sounds more like crickets than jazz. Don’t get me wrong, followers are nice. They...