Let’s go ahead and say what nobody wants to admit: bland branding is the silent killer of modern business. It doesn’t kick down the door with flashing lights and a siren. It just quietly puts your business to sleep in front of potential customers and then slips out the back door before you realize what...
By Brett Thomas, Owner – Jambalaya Marketing, New Orleans, LA Let’s be honest. Watching a national chain roll into town and scoop up local customers is like watching your ex show up to your favorite bar with someone who looks just like you—but taller, richer, and with a much shinier logo. And yes, they’ve got...
By Brett Thomas, Owner – Jambalaya Marketing, New Orleans, LA Let’s get something straight: if an ad doesn’t grab attention, it’s just noise. Worse, it’s background noise. The kind that people tune out while scrolling, driving, or pretending to listen during a Zoom call. That’s why I created something I call The Jambalaya Formula — a way...
Back in the 1930s, America was going through a financial swamp deeper than anything in the Atchafalaya Basin. Businesses were folding faster than a tourist’s poker hand at Harrah’s, banks were closing, and folks were stuffing cash into mattresses like it was the only investment left. It was bleak. And then there was Coca-Cola. While...
Let’s be honest—most press releases are about as exciting as a wet sandwich. You know the kind: stiff corporate tone, vague declarations, a quote from someone with three job titles, and a few links thrown in like parsley. But if that same press release hits Google’s News tab before your competition even knows what hit...
Small towns have big personalities. Everyone knows who sells the best boudin, who fixes your truck right the first time, and which place to avoid unless you’re in the mood to argue with a cousin you forgot you had. But when it comes to the internet? That’s where things get fuzzy. A lot of small-town...
So there you are, typing your own business name into Google like a proud parent searching for their kid’s school photo… and nothing. Maybe page two. Maybe page six. Meanwhile, your competitor—who, let’s be honest, isn’t half as charming as you—pops up right there in the Maps box with 47 five-star reviews and a profile...
Somewhere between TikTok dance challenges and artificial intelligence writing half the internet, a lot of marketers started wondering if good old-fashioned psychological triggers had lost their punch. Spoiler alert: they haven’t. Despite all the shiny new tools and platforms, three core motivators still dominate the digital landscape like the holy trinity of consumer manipulation—uh, I...
Every few months, some social media guru comes along and declares, “Blogging is dead.” Then they drop a TikTok of themselves pointing at floating text bubbles like they just solved world hunger. Meanwhile, Google’s still over here quietly rewarding long, well-written blog content like it’s handing out king cake at a Mardi Gras parade. Let’s...
Let me guess—you’re a business owner juggling 19 hats, trying to sell your product, answer the phone, keep your employees sane, and occasionally remember to feed yourself. Somewhere in that madness, someone told you to “focus on marketing.” So you did what most people do. You hired a freelancer to build your website. Then you...
Let’s talk about color. Not in a Bob Ross, “happy little tree” kind of way—but in the way that makes your brand stick in someone’s head like the chorus of a bad pop song. If you’re in business and still picking colors like you’re painting your first apartment in college, it might be time to...
Let’s talk about something that gets thrown around in marketing conversations like beads at Mardi Gras: the funnel. You’ve probably heard it before—awareness, interest, decision, action. Sounds like a romance novel, but it’s actually how businesses get strangers to hand over money. Most folks explain the marketing funnel like it’s some cold, mechanical system—clicks, conversions,...
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