Every few months, some social media guru comes along and declares, “Blogging is dead.” Then they drop a TikTok of themselves pointing at floating text bubbles like they just solved world hunger. Meanwhile, Google’s still over here quietly rewarding long, well-written blog content like it’s handing out king cake at a Mardi Gras parade.
Let’s clear something up: blogging didn’t die. It evolved. It hit the digital gym, got in shape, and came back stronger—still doing the heavy lifting when it comes to SEO and long-term traffic. It may not have a six-pack or a podcast, but blogging still brings the goods when it comes to ranking on Google, educating visitors, and building real trust online.
The misconception probably started because people got bored. Attention spans shrank. Micro-content took over. Everyone started chasing the dopamine hit of viral posts and 15-second videos. And while those have their place, they’re not exactly built for depth. That’s like trying to explain quantum physics on a cocktail napkin—entertaining maybe, but not real informative.
Now here’s the kicker. When someone actually wants to learn something—how to fix a busted sink, why their back hurts, which software solves their problem, or what the difference is between bourbon and whiskey (which, for the record, is important)—they don’t scroll Instagram. They Google it. And what shows up at the top of those search results? Blog posts. Real content. The stuff with meat on the bone.
That’s because long-form content still wins with search engines. It gives Google the context it needs to understand what a page is about. It answers questions. It includes keywords, related phrases, internal links, maybe even a dad joke or two if written properly. It’s not just a snippet—it’s a meal.
And let’s talk dwell time. Not the sexiest metric, but a powerful one. When someone lands on a long-form blog post and sticks around for a while, Google takes notice. It’s like the digital version of “Oh hey, this visitor didn’t run away screaming. Maybe this content’s worth something.” And that little interaction gives your page a nudge higher in the rankings.
Blogging also builds topical authority. Write enough quality content about a subject—say, HVAC repair in Baton Rouge or custom pool installation in Slidell—and the search engines start to recognize that site as the digital version of “that guy who knows a lot about this.” That kind of trust pays off over time, because the more authoritative a site appears, the more likely it is to rank above the competition.
Some folks argue that nobody reads anymore. Sure, nobody reads bad blogs. The ones that start with “Welcome to our blog” and go downhill from there? Yeah, those deserve to be ignored. But good blogs—ones that are helpful, relevant, and a little bit fun—those still get read. They get shared. They turn curious visitors into loyal customers.
Also, let’s not forget the backlink bonus. People link to things that have depth. If a blog post is informative enough, someone else writing an article or building a list of resources might link back to it. That’s SEO gold. And it doesn’t happen with three-paragraph fluff posts written like a high school book report.
Now, before this turns into its own novel, here’s a little reality check: long-form content only works when it’s actually useful. Writing 1,200 words of nonsense doesn’t impress search engines or readers. It just wastes time and server space. Structure matters. So does formatting. Add subheadings, bullets, images—make it easy on the eyes. No one wants to read a wall of text unless they’re being punished.
Here’s another truth bomb—blog content sticks around. Unlike a tweet that fades in six hours or a reel that’s forgotten after the next swipe, a good blog post can live for years. Tweak it, update it, recycle it into a social post or a newsletter—suddenly that one article is doing double or triple duty across platforms. It’s the gumbo of content formats: hearty, versatile, and guaranteed to warm someone up.
And for businesses focused on local SEO, blogging is one of the easiest ways to plant digital flags all over their service area. Write a blog about seasonal maintenance tips in Covington, or a list of the best crawfish joints in Metairie, and guess what? That’s fresh, geo-relevant content that tells Google, “Hey, this business knows its backyard.”
So the next time someone announces that blogging is dead, smile politely and keep typing. While they’re busy chasing algorithms, that blog post is out there working like a mule—driving traffic, educating visitors, and making sure the website doesn’t just exist, but thrives.
Blogging didn’t go anywhere. It just got smarter, sharper, and more strategic. It’s still one of the most effective tools in the digital toolbox—and unlike trendy platforms or paid ads that vanish when the budget runs dry, blogging builds momentum that sticks.
Now go update that dusty blog page. Or better yet, write something new. Google’s hungry, and blogging is still serving up the good stuff.
