As an advertiser, you want your prospects to clearly understand your message, and feel moved by it enough to take a specific action resulting in more sales. As you know, this is not an easy task. When we speak the same language there are educational, cultural, environmental, circumstantial and psychological factors that can (and do) influence the way each person understands what is being said.
In order to improve communication, many ideas and techniques have been used by advertising and sales specialists. And one that has caught traction in recent years is Neuro-linguistic Programming (NLP), an approach that might surprise you by its broad influence in so many fields, from self-development and psychotherapy to marketing and sales.
NLP is a concept created by University of California (U.S.) alumni Richard Bandler and John Grinder in the 1970s. They were looking for more effective ways to improve treatment for mental illness.
Bandler and Grinder developed a process that they believed would make the use of communication channels more successful. And the secret would be a more specific understanding of human behaviour and the use of suggestive language.
The idea is to use very specific words or sentences during communication, expecting that they will have an emotional impact on your audience and, as a consequence, lead to an expected decision. No wonder this approach became so appealing among marketers, despite the fact that there is very little proof of its effectiveness.
Neuro-linguistic Programming often brings some interesting results when applied to marketing and sales efforts.
NLP will make you more aware of the importance of understanding how your message is perceived by your target audience. NLP may be the missing piece of your marketing puzzle.
Let the creative masterminds at Jambalaya Marketing develop a catchy and spicy advertising campaign that will stir feelings and get your product or service noticed! Contact US or call us at 504-875-5036 to set up a free consultation.