How We Reach Your Audience With Digital Advertising

If your ad does not make them FEEL something, it will be forgotten in moments.

There are so many different entertainment and informational mediums today. Websites, Youtube, Facebook, Google, Radio, the list goes on and on.

So how does Jambalaya Marketing decide where a budget goes?

While there are so many online options to choose from, reaching our client’s goals takes laborious effort, creative thinking, and examination of data.

Luckily, we’ve been doing this for a while, and getting your message across to the right people is a process we have down to a science.

The Rise of Social Media

In 2008, only 24 percent of Americans had a social media account. Today that number has skyrocketed to over 80%. The lady using a Jitterbug now has uses and signs in to social media daily. Traditional mediums like television and newspapers are still great. TV can provide validity to your company like nothing else. When you weigh hefty production costs and the cost to have it aired multiple times…needless to say, you’ll need a healthy budget to make it work. Many businesses have turned to social media to compete against the big guys.

In 2016, tech giants Google and Facebook controlled over almost 76% of total internet revenue growth. They controlled 96% of the Ads revenue. This number has risen and fallen with the emergence of Instagram, Podcasts, Tiktok, and many other mediums. Still, you have to go where your traffic is. Your clients are all on Google and Facebook and you’ll need a strong presence to compete.

Know your Audience

Knowing your target demographic is unquestionably one of the most helpful weapons in your advertising arsenal. Why? First off, not only does it give you a leg up for reaching people most likely people to buy your product or service.  It also assists us in picking the appropriate platform, voice, and creatives to deliver your message. Word to the wise. Once you have their attention, there’s still plenty of work to do!

To push all the right buttons, advertisers need to know exactly what to say. Great content moves people—and in turn, products. It keeps audiences engaged, entertained and coming back for more!

Be Original

Did you know? The average clickthrough rate of display ads across all formats is a measly 0.06%. From the moment that first browser opens in the morning until that last cat video before bed, internet users are bombarded with dozens of digital advertisements. By the time they get to work they’ve seen so many digital ads that they’ll likely only remember one or two, if that.That’s why it is vital to have the most creative content on the web to achieve that long sought after CLICK.

When YouTube celebrities Rhett and Link rattled funny bones as the ‘Commercial Kings’ in the late 2000’s, they were an instant hit. Their witty (and often outrageous) videos generated millions of views for small businesses. How, you ask? By parodying cheesy retro-style TV ads. And while you don’t have to break out into 90’s jingles and fake mustaches, you can win over big crowds by being entertaining, and authentically you. So go against the grain and dare to be different!

Get Interactive

As the internet continues to advance, media is consumed differently. More and more people are getting their entertainment and news from streaming options such as Netflix, Roku, Hulu and YouTube. So what does this mean for digital advertising? Interaction! Interactive ads get a higher clickthrough rate of around 6 percent, whereas most digital ads remain at a fraction of one percent.

Good advertisements tell a story that engages the audience. If you’re a restaurant owner, enticing future customers with a snappy ad no longer cuts the mustard. But when you intrigue potential buyers with an eye catching video, a hilarious one-liner or a captivating call to action, you give them autonomy. Don’t tell customers what to think, but instead show them why buying your product is the best decision.

Keep it short and sweet

Don’t say too much! Short messages that pack a wallop and avoid cliches go a long way in the digital advertising world. Hook readers in with a memorable joke, a one liner, or a quick play on words.

Tug at their heartstrings

When Coca Cola launched their Remove Labels campaign it gave audiences a friendly reminder not to judge someone by their looks, but by their words. And whether your message is sensitive or funny, at its core it should come across as authentic.

Today’s audiences are smart and expect more than basic pandering. They want engaging content that scratches beyond the surface of a product and relates to them on a meaningful level. That’s why today’s most memorable campaigns reject tradition in exchange for something more sincere.

While traditional word of mouth will always impact local business, the trick is to give them something positive to talk about. The most important thing about your digital advertising campaign should be about connecting with your audience. A little passion goes a long way.

Successful digital advertising plucks viewers’ heartstrings and entices with humor. It takes you on an emotional roller coaster by conjuring up feelings of forgotten memories and nostalgia. Most importantly, whatever your approach, be sure to make an emotional connection with your audience—leave them breathless and standing in awe, or contemplative with the warm fuzzies. Make your digital ad memorable and appealing, and thereby your brand. Remember, if you think your message is fun and entertaining, so will your audience!


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