Instagram has entered the realm of “mandatory” rather than “nice-to-have” when it comes to social marketing. Below are 5 reasons why you should give Jambalaya Marketing the helm when it comes to your Instagram account.
1. Jambalaya Marketing gets people engaging with your content
Numerous studies show that Instagram is the #1 platform for receiving post engagement.
This means that if you want to form a relationship with your client base (which is a must), then posting spicy, unique content on Instagram is the way to go.
But let’s rewind for a minute…
It’s a fascinating time to be active in social media marketing… Facebook is dealing with serious allegations, and as a result—folks are doing some whacky things like starting movements to remove their Facebook accounts. As much as internet trolls might have you believe that it’s a social media apocalypse, we can ensure you that Facebook isn’t going anywhere.
It might be looking a bit dark and cloudy on the internet landscape, but before we start packing our bags —there’s still hope. Facebook’s more personable and fashion-forward little sister (Instagram) still has users enchanted and boasts an excellent opportunity for brands who are ready to stir up the marketing pot.
You’re probably asking, why is Instagram the #1 platform for post engagement? It’s because Instagram focuses on visual content and creating a unique space for brands to interact with others. We know numbers don’t lie. According to a study conducted by Forrester, Facebook and Twitter organic post engagement levels are currently less than 0.1%. In comparison, the millennial-centric Instagram boasts regular engagement at 4% for brands. (That’s a whopping 40x better).
2. Jambalaya Marketing Increases Your Following with Ease
80% of Instagram users already follow a business on Instagram, and 65% of top-performing posts feature products. The writing on the wall here is obvious, Instagrammers want to view branded content, and they want to connect with brands.
Add the engagement levels for brands (4%) that we just saw and we have the perfect landscape for increasing your branded following.
3. We Generate Leads 🙂
Instagram is a big-time asset for lead generation.
We know that social media vigorously influences purchasing decisions, even if it’s at the subconscious level. It works.
Back in 2018, the big lead generation tool was Facebook. They started making algorithm changes that made the marketplace so noisy with competitors that people started holding back. The engagement rates dropped around the 0.1% mark, making it too dang expensive for most brands to see a solid ROI (return on investment).
With Instagram, 60% of users have discovered a product or service through the platform that ended in a purchase. Boom. Even more, 120 million Instagram users have visited a website, got directions, or contacted a business because of an Ad or post they liked. That’s a whole lot of potential leads.
Here at Jambalaya Marketing, we create eye-catching content and use in-depth analytics to find and grow your new and adoring audience.
4. “Instagram Reviews?” Yep, and they matter big time.
A little-known fact about Instagram is when a user posts something about your business and uses a location tag, this tag isn’t owned or controlled by you. All location tags on Instagram are sent to a separate public account that Instagram will store posts under.
For your business, this can be a blessing or a curse.
Best Case Scenario:
Say you own a local restaurant and you have some great regulars who love to post at your restaurant and have nothing but nice things to say. That’s great. When others look at your location on Instagram, they’ll see it and are MUCH MORE likely to visit and become loyal customers as well. (74% Increase).
Worst Case Scenario:
You own the same restaurant, but a couple of jerk customers took it upon themselves to snap some photos and yell at the world about your employees. This post has hovered on the web and will likely deter other potential customers from visiting. This can cause unknown amounts of revenue loss. 🙁
Although we don’t have control over the things that users might be saying about your brand (just like Google reviews), you can still help minimize possible damages. By allowing Jamabalya Marketing to manage your account, we’ll be monitoring the posts on your location. We quickly respond to all reviews, particularly the bad ones. By empathizing, apologizing, and inviting the conversation offline you’ll be protecting your reputation.
5. Don’t Get Left In the Dust
In 2017, almost 71% of businesses in the United States were already using Instagram in some fashion. When Instagram released business profiles and the ability to track analytics and run ads, the growth and ad spend on Instagram has sky rocketed.
Don’t wait, get in touch, and let us get started on your Instagram strategy today to generate new leads, expand your brand, and build new business!
Matt Ainsworth,
Jambalaya Marketing
